Beyond PVC: Revolutionizing Wallpaper for a Sustainable Future

Providing a PVC-free wall covering for homes, businesses, and more.

California’s Regulation of PVC in Wallcoverings: A Step Towards Healthier Living Spaces

California has consistently been a leader in environmental regulation, setting trends that often ripple across the nation and the globe. One of the latest initiatives taking center stage is the state’s decision to regulate the use of polyvinyl chloride (PVC) in wall coverings. Why is this regulation necessary and how does it impact consumers, manufacturers, and the environment?

Environmental Stewardship

Another critical aspect of regulating PVC involves its environmental impact. The lifecycle of PVC from production to disposal, often results in pollution. When PVC products are burned, whether in controlled incinerations or structural fires, they release fumes which are highly toxic and persist in the environment. By promoting safer alternatives, California is taking a stand to reduce environmental pollution and encourage sustainable practices.

Understanding PVC and Its Health Risks

PVC, commonly used in wall coverings for its durability and affordability, poses significant health and environmental concerns. During both production and disposal, PVC releases hazardous chemicals, such as phthalates and dioxins. These chemicals, which are linked to serious health issues including respiratory problems and hormone disruption, raise alarms about the safety of materials used in our homes and workplaces. The primary motivation behind California’s regulation of PVC is to safeguard public health. By minimizing exposure to harmful substances, California aims to create safer living environments for its residents. With a growing body of research highlighting the dangers associated with harmful chemicals found in building materials, this regulation is a timely measure to protect vulnerable populations, including children and those with pre-existing health conditions.

Brava™ Answers the Call for a Sustainable Solution

Brava™ Printable Wallpaper is 100% PVC free, and priced to be a comparable replacement for other non-renewable, harmful wall covering options containing plastics and vinyl. With its ability to be customized using water-based, solvent free coatings and embossing patterns, Brava’s endless customization possibilities ensure that it can be used in a number of settings while adhering to the strictest of environmental standards.